Wagners Gourmet

We helped Wagner's Gourmet Foods develop a more upscale position for its line of fruit preserves. We designed a unique "etched" pattern on the glass jar that creates appetite appeal by allowing the brilliant fruit color of the product to show through. A foil-embossed crest highlights the company's 150-year heritage as a purveyor of fine foods. The simplicity of elegant black typography on a flecked, recycled paper conveys an "sophisticated but homemade" message.